Maruti Suzuki Ramps Up Festive Production - eVitara Exports Cross 6,000 Units

Maruti Suzuki Boosts Festive Production as eVitara Exports Cross 6,000 Units

Maruti Suzuki has increased production across plants for the festive season and has confirmed that exports of eVitara electric SUV have crossed 6,000 units in August and September, which is a strong demand in India and overseas. The company has asked production and supply teams to work on Sundays and holidays to reduce waiting periods and expects festive deliveries to be around 2 lakh units, with GST rate cuts and high bookings in small cars, SUVs and MPVs. Exports have gone up as eVitara is now being exported to Europe and UK from Hansalpur, Gujarat plant and Maruti has got the best ever festive season start with 1.65 lakh deliveries in first 8 days of Navratri this year. All this puts the brand in a position to clear pending bookings faster in October and sustain exports.

Maruti Suzuki will operate its factories 7 days a week during the festive season so that dealers can deliver cars faster as the company has seen 26% year on year growth in September production and stronger retail momentum post GST rationalization. Executives said that in the first 8 days of Navratri, deliveries have crossed 1.65 lakh units and if logistics normalizes, total festive deliveries could be 2 lakh by Dussehra and current bookings are around 2.5 lakh units. Meanwhile the company has set a new export pace by shipping over 6,000 eVitaras in 2 months which will support factory utilization and act as a cushion when domestic dispatches face bottlenecks.

The eVitara production hub in Gujarat shipped the first batch of over 2,900 units to 12 European markets including the UK in August and cumulative exports reached 6,068 units by end of September, a early milestone for the model before its India launch in 2026. The export build supports Maruti’s EV play and keeps the assembly lines running at a higher pace during the festive season which also helps the suppliers to scale up their output for powertrains and electronics. This mix of retail demand and export is key in managing inventory and reducing age on dealer lots during a volatile quarter.

September wholesales were at 1.89 lakh units, with record exports and logistics constraints affecting domestic dispatches temporarily which the company expects to smoothen out in early October. Bookings were around 2.5 lakh for the festive season and the company has guided 2,00,000 deliveries for the season if trailers and transit cycles match demand across regions. Plants have increased production of compact models like Baleno and Swift and utility vehicles like Brezza and Ertiga and higher Eeco production for buyers shifting to practical and affordable people movers.

Maruti Suzuki will keep lines running on weekends and holidays to reduce waiting periods while export momentum from eVitara should continue as more EU consignments sail out in October. If logistics normalizes by mid October the company can deliver on targets and reduce backlogs before Diwali with GST led affordability continuing to support footfalls in showrooms. Watch for model wise waiting periods on high demand trims and for any additional export announcements that can lift plant utilization in Q3 FY26.

Running plants 7 days a week during peak demand shows operational flexibility that can increase throughput without capacity additions which is useful when demand spikes from tax changes and festivals. The early export success of eVitara spreads risk across markets and keeps utilization high even if domestic dispatches face temporary transport issues which protects margins and supplier health. Over the next few weeks the balance between domestic deliveries and export scheduling will decide how quickly pending bookings reduce and if Maruti can end the festive quarter strongly.